When it comes to advertising I've just about done it all, including print, digital, broadcast, e-learning, packaging, and experiential. Outside of advertising, my experience is equally diverse. I've worked as a teacher, a sailor, a real estate agent, a filmmaker, and an author. All of which has given me the ability to connect with completely different audiences from Tribeca to China.
I'm the proud owner of five tuxedoes, three bicycles, three ukuleles, two tubas, and one adorable terrier. I've lost count of how many hats.
MOREY KUNIN
Copywriter/ACD
EXPERIENCE
Freelance Copywriter/ACD – ’09 to Present
As a freelancer, I’ve had the opportunity to work with an array of clients and fields. Long form, short form, broadcast, online, trade shows, CRM, B2B, you name it, I’ve probably done it. Projects have included:
Traditional Print, POP, and outdoor
advertising for many clients including Verizon, Mercedes-Benz, P&G, Mercy Hospital Group, and Panasonic
Audio/Video storytelling
including TV, radio, and online videos for FairPoint, CenturyLink, and Dish Network
Healthcare and Pharmaceutical
advertising for both DTC and HCP audiences, including Psoriatic Arthritis, diabetes, dermatology, orthodontic, and Hidradenitis suppurativa (HS)
Financial Work
in-house at TD Ameritrade on both B2B and B2C, including building websites, brochures, email blasts, web marketing, and sales scripts
Consumer Relationship Management (CRM)
for various clients including Verizon, Mercedes-Benz, Dish Network, FairPoint Communications, and CenturyLink
Social Media
including Facebook, Twitter, Instagram, and Pinterest posts for Verizon, Dish Network, and New Directions Behavioral Health
Experiential Work
including conference booths and interactive arena installations for Fios, Verizon Wireless, FairPoint, and CenturyLink
E-commerce and Website Development
created sales and informational sites for FairPoint, Tommie Copper, and Canon USA
Education and E-learning Programs
developed an instructional design course for Mercedes-Benz, and helped create SAT Prep questions for Khan Academy
Children’s books
published two books currently available in digital or print, and have several others in development
McCann Erickson – Senior Copywriter –’06 to ‘09
My main client was Verizon Wireless, but I have also worked on assignments for Women’s Professional Soccer, BlackBerry, Major League Baseball and Applebee’s.
Freelance Copywriter and Other Overlapping Positions – ‘02 to ‘05
A number of freelance jobs including work for Panasonic, DeLonghi and RJ Reynold’s, in addition to experimenting with other fields including substitute teaching for middle school and real estate.
FANCY BOOK LEARNIN’
Miami Ad School – Copywriting
University of Tampa – BA Communication
New York University – Summer Institute in Film Production
BRAGGING RIGHTS
New York Festival – Gold for BlackBerry Storm Kit
RACie – Gold for BlackBerry Storm Kit
Show South – Student Gold for Remington
Skills – Print, digital, TV, radio, direct marketing, retail, instructional design, experiential, thinking visually, and fluent in multiple foreign accents